mix

mix mix [mɪks] noun [countable usually singular]

a group of different things combined together for a particular purpose:

• If the investment manager picks the right mix of bonds, his total return should rise quickly.

ˈasset ˌmix FINANCE

a mix of different investments designed to be the most profitable possible:

• The firm's recommended asset mix was 45% stocks, 35% bonds and 20% cash.

ˈbusiness ˌmix COMMERCE

the mix of a business's different types of activities or customers:

• The contract would shift the company's business mix from 70% government contracts and 30% commercial business to about 50-50.

inˈvestment ˌmix FINANCE

another name for asset mix:

• You don't have to change your investment mix all the time to get good results.

ˈmarketing ˌmix MARKETING

the mix of marketing actions used by a company, which are usually known as the four Ps: product, price, place, and promotion. The idea behind the four Ps is that a company should have the right products for each market it is in, price them correctly in relation to each other and to competitors' products, use the best ways to deliver them, and advertise them to customers in an effective way:

• The group is struggling to find a marketing mix that is cost-effective and appeals to its customer base.

word focus - ˈmarketing ˌmix

The four Ps

product

Product management is the way in which a company looks after a product during the four stages of its product lifecycle, which are called introduction, growth, maturity, and decline. Product marketing is the way in which a company markets a product to its customers and prospects (= people who are not customers now, but may become customers in the future ) .

price

Price discrimination is the practice of charging a different price for the same product, depending on where it is sold. A loss leader is a product or service that is sold at a loss, but which is intended to encourage people to buy other more profitable products or services. Skimming is the practice of charging a very high price for a new product in order to make as large a profit as possible before competing products appear on the market and force the company to lower the price.

place

Placement and distribution are the activities of making goods available to customers.

promotion

Marketing is the job or activity of deciding how to advertise a product, what price to charge for it, etc. A promotion is an activity intended to help sell a product, or the product that is being promoted. Positioning is the way in which people think about a product in relation to a company's other products and competing products. Brand image is the opinion people have about a brand (= a name given to a product by a company so that the product can easily be recognized by its name or its design ) .

ˈmerchandise ˌmix COMMERCE

the combination of goods that a store sells:

• The store is changing its image with a merchandise mix that places greater emphasis on fashion and color.

portˈfolio ˌmix FINANCE

another name for asset mix

ˈproduct ˌmix MARKETING

the combination of products that a company has to offer:

• The company blamed the drop in profits on its product mix, with increased sales of lower-priced, less profitable shoes and lower sales of its more expensive ones.

ˈsales ˌmix MARKETING

how each of a company's products contributes to its sales:

• Lower-margin computer sales accounted for a larger proportion of the company's sales mix.

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Ⅰ.

mix UK US /mɪks/ noun

► [C] a combination of different things or people: a mix of sth »

The board will continue to have the right mix of skills and experience to drive the company forward.

»

The new property developments feature a mix of retail and residential uses.

»

The money is invested in a diversified portfolio, a mix of real estate, stocks, and bonds.

»

We use various fuel mixes to power our generating plants.

► [S] a situation which consists of several different things or people: in/into the mix »

But even if Internet ads are creeping into the mix, television is still their most important marketing medium.

► [C or U] something that is sold in the form of a powder and to which a liquid, such as water, can be added later: cake/cement mix »

The company chops and sells the nylon fabric to other firms that turn it into new carpet, cement mix, or sewer pipes.

→ See also ADVERTISING MIX(Cf. ↑advertising mix), ASSET MIX(Cf. ↑asset mix), BUSINESS MIX(Cf. ↑business mix), INVESTMENT MIX(Cf. ↑investment mix), THE MARKETING MIX(Cf. ↑the marketing mix), MERCHANDISE MIX(Cf. ↑merchandise mix), PORTFOLIO MIX(Cf. ↑portfolio mix), PRODUCT MIX(Cf. ↑product mix), SALES MIX(Cf. ↑sales mix)

Ⅱ.

mix UK US /mɪks/ verb

► [I, T] to have or do two or more qualities, styles, activities, etc at the same time: »

She never mixes business with pleasure.

► [I] to meet and talk to other people, especially in a social situation: »

He was never very comfortable when it came to mixing with the senior staff.